.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, once familiarized to snagging billions in equity capital annually, have brought up almost $360 million until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That downturn is due to market concentration, heightened governing pressures, and financial uncertainties.ADWEEK talked to five VCs that remain to purchase adtech business, regardless of these challenges, about what they are actually looking for as well as what they stay clear of. Probably unsurprisingly, these real estate investors are targeting possibilities in privacy-focused technologies and industry-specific areas like linked TV.