.At the launch of Astrid Andersen’s new line Stel, a discussion held outside on a pier, The Street’s 2002 song “Turn the Page” was actually blowing up away from the stereo. It was a star-aligned, symbolic instant, given that the London-trained professional is beginning a brand-new section in her style lifestyle, this moment centering the work around herself.Andersen’s much marvelled at name menswear brand name was centered, colorful, and streetwise. With Stel, she detailed in a pre-show interview, “I need to rest comfortably at the facility of it perhaps even more this time because right now it is actually a girls’s wear and tear brand, and it is really much more regarding me and also my private references.” Stel also mirrors Andersen’s advancement as an individual.
After ceasing her line, the designer returned home to Jutland in the North of Denmark as well as had pair of little ones. She is actually not the person she was actually back then.Shifting gears in fashion is hard to perform. Brands appear to handle lives of their personal, and also it is actually quick and easy to become pigeon-holed.
Stel breaks with a few of fashion trend’s customs. The label is going to reveal in-season, so what is presented will be actually accessible for investment. All at once, seasonality is lesser in the Stel formula than importance.
Compilations will certainly be actually determined through amount (01, 02, and 03 were actually displayed in Copenhagen), the concept being actually that you can come together parts throughout “seasons” both in your wardrobe and on the marketing flooring. Andersen observes no requirement for a well thought-out garment to be deserted even if the calendar web pages turn. “The direct interpretation of stel is actually body,” she mentioned, but it [recommends additional to] a fundamental framework in a kind of industrial technique it [likewise explains] a set of valuables– when you refer to a tea service, you will name it a stel.
For me, that was actually pretty an appealing beginning aspect in relations to the idea of producing both antiques, however also one thing that is actually a new foundation.” Having designs posture on scaffolding was arbitrary as it advises a number of metaphors. There’s building, which connects to developing a brand-new brand name, and also the concept of support connects to her belief that garments must help you. Stel is, in essence, a type of modular offering, but none with the angularity of something like Legos or piled Mu00e6rsk freight containers.
Movement, firm, and empowerment are part of Andersen’s strategy. “When I talk about the brand name, I have this tagline: tailoring that you may skate in, denim you can easily dance in, shirting you can take a trip in.” Flexibility, joy, movement.